Swarovski ® crystals were developed by Daniel Swarovski ® at the end of the 19th century, when he invented an automatic cutting machine to cut the crystal with the utmost precision.

Swarovski ® crystals are said to be regarded as the highest quality machine cut and polished man-made crystals in the world today.

In 1995, Swarovski ® celebrated its 100th anniversary by building a spectacular theme park called "Swarovski ® Crystal World (Kristallwelten)" in Wattons, close to Innsbruck, Austria.